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  Introduction Marketing is the important role for establishing relationships between patrons and organizations for the patrons and that helps in providing confidences for improving publicity. According to the opinion of Bhatti and Husin(2019) , marketing is quite important as it helps allowing businesses for maintaining long-lasting relationships among the audience. Marketing helps promotion of business and also helps segregating the functions and also helps in coordination of the business. In the companies, businesses are working hard in finding cost-effective methods of marketing to reach products and services to the patrons. Direct marketing is stated as the marketing channel that helps advertising communication and distribution that is used for serving needs of businesses and organizations. As opined by Bleier et al. (2020) , and direct marketing is stated as the advertising method that has the aim of utilizing specified tools for achieving advertisement to the predetermined...

  Introduction It is almost evident that money makes most people happy. It is an apparent truth for all of us. However if we consider the different tastes of happiness,then it is debatable whether money actually makes us happy on most occasions or not. There is a saying of conventional wisdom that money cannot buy you happiness. Some popular research work done since last decade shows that people have a propensity of feeling happy with more money they make until a point of time they reach $75,000, every year,at par. However a new study conducted by University of Pennsylvania shows that the wellbeing of people rises with the amount of money they make which even goes beyond $75000 ( Ahuvia, 2008) . Therefore human happiness is inextricably linked with the amount of money earned. When happiness is measured by experts in their research work, they considered the emotional well-being of people for their kind of feeling on a regular basis and their rate of satisfaction in their overall lif...