Market Research overview for Apple

What will be the first thought strike when someone asks a questionnaire on the fast-growing and evolving technology and have brand loyalty like no other company? Apple Inc founded by Steve Jobs whose headquarter situated in California, USA. It deals with computer software, consumer selling, and online services. Apple was not that much successful as it today. As the market of personal computer evolves and occupying the office desk during the 1990s, Apple lost market share to the lower-priced windows on Intel PC clones. Apple swiftly gained the market place when Job attained the leadership status and becoming CEO in 2000. Jobs manipulated its strategies and started “Think different” campaigns. He rebuilt apple status by launching iMac technology and opened the retailed chain store of Apple. It was the time when Apple introduced iPod lines and apple products. These tremendous strategies increased the market demand for apple and enable it to attain global fame. Proceeding to the years, this company didn’t only change the perception of people about listening to music, even enables the communication to become much faster by launching the iPhone in August 2011. The releasing of Ipads has even greater effects on organizing and entertaining consumers. Apple has come up with the entire essential product which can reduce human efforts.

Beside one of the top technology company, Apple has also formed a partnership with the RED charity to amplify its market strategy. The objective of this collaboration is to fight with AIDS-free generation by 2015 in Africa. Considering this partnership, Apple has created a red product and every time whenever consumers purchase one of red product, the marginal profit goes to AIDS patient. In addition to this, one of apple main goal is to create environmentally friendly products and reducing greenhouse gas emission by running several of their data centers on 100% renewable energy.

Apple aims are to provide consumers, students, institution with best personal computing experiences.  Not only Apple Inc redefined how consumers use computers at home, school, and work, but also given a consumer whole new perspective on mobile and music industry all while explaining social responsibility and environmental sustainability to its stakeholders. Apples worldwide popularity is the witness of the growing fame and trust of apple products which engulfs the whole market zone.

Understanding the environment of market aids the company to develop tremendous strategies. It can be carried out by SWOT analysis, which is a method to identify threats, strengths and, weaknesses of a certain organization. Apple approach to launching environment-friendly products sets them apart from the competitors who will also feel the burden of regulation? The components of SWOT analysis are listed given below-

Strengths-

•    The innovation of computers and non-computer technology products like iPod, iPhone, Mac computer, and Apple TV from 1990 to 2011

•    According to statistics, a high value for brand loyalty.

•    Designated as Internationally successful company.

•    In August 2018, Apple became the first public U.S. company to be valued at over $1 trillion.

•    Its product is reliable

•    It operated iTunes stores which are the world’s largest music retailer.

•    Apple has a brand value of more than 234$ billion.

Weaknesses

•    Product prices are much higher than the competitive company.

•    Some of the company’s product faces technical issues, further; there is a lack of customer service center and having to purchase apple care packages to resolve problems.

•    iTunes purchased contents such as eBooks, movies and music work only on apple associate products.

•    Users would have to get formatting their apple products and has a weak integration between the software of apple and windows.

Opportunity

•    Apple could have a better opportunity after the opening of the iTunes store in China that counts as a major part of revenue.

•    A collaboration of Apple and Bodhi would have a great impact on creating extra income by producing exclusive handbag of Apple.

•    Apple can think about manufacturing of 100% renewable products.

•    By increasing the advertisements through social media or campaigns.

Threats-

•    A company such as Dell, HP, and Lenovo offering cheaper computer software and hardware as compared to apple.

•    Critics stated that androids are better than iOS6 overall.

•    Samsung releases the same featured galaxy note 2 for competing ipone5.

•    Samsung matched and even surpasses Apple in terms of technology smartphones.

Apple typically group targets the consumers who fall in the range 14 -55 age groups. It targets all home users, school, media, and design professionals. Newly released iMAC computer optimized for the performance across the board. Mac computers build to help the designer. Programs developed in Mac targets movie professionals called Final Cut Pro. The programs usually used for editing video or audio. Apple photo software is available for those who want high pixel and graphic images. The whole body formed according to trends and built technology makes consumer technology savvy.

Apple integrates the usage with geographic and demographic and psychographic segmentation from forming arrays of market strategies. It located its stores almost every region of highly populated cities.  Further, it uses demographic segmentation when it comes to advertising its products. Apple devices are categorized based on the consumer and business income level and sell out comparatively at a higher price than its competitors. It also segmented according to age level. Certain iPods featured a color range based on masculine and feminine characteristics. In such a way it is successfully established a strong connection with its customer over the years.